Expensive Laptops in Kenya | YES Gadgets Ke, Laptops

Expensive Laptops in Kenya | YES Gadgets Ke

Unveiling the World of Expensive Laptops: A Deep Dive into Premium Computing

In the realm of personal computing, “expensive” isn’t just a price tag; it’s a testament to cutting-edge technology, superior craftsmanship, and unparalleled performance. For those who demand the best, a high-end laptop is an investment in productivity, creativity, and an exceptional user experience. This comprehensive guide explores what makes a laptop expensive, delves into top brands with 10 examples for each, highlights gaming powerhouses, and even considers the value of refurbished options.

What Makes a Laptop Expensive?

The price of a laptop is driven by a combination of factors that elevate it beyond the average machine:
* Processor Power: High-end laptops boast the latest and most powerful CPUs (e.g., Intel Core i7, i9, or Ultra, AMD Ryzen 7, 9, or HX series), enabling seamless multitasking, demanding applications, and complex computations.
* Graphics Capability (GPU): For tasks like graphic design, video editing, 3D rendering, and especially gaming, a dedicated, high-performance graphics card (e.g., NVIDIA GeForce RTX series, AMD Radeon RX series) is crucial. These GPUs significantly increase the cost.
* RAM (Random Access Memory): More RAM (typically 16GB, 32GB, or even 64GB) allows for smoother operation when running multiple applications or handling large files, contributing to a higher price.
* Storage Speed and Capacity: Fast Solid State Drives (SSDs), particularly NVMe PCIe SSDs, offer significantly faster boot times and data transfer speeds compared to traditional Hard Disk Drives (HDDs). Larger capacities (512GB, 1TB, 2TB, or more) also add to the cost.
* Display Quality: Premium laptops feature high-resolution displays (Full HD, 4K, OLED), often with high refresh rates (for gaming), excellent color accuracy, and touch capabilities, all of which come at a premium.
* Build Quality and Materials: High-end laptops utilize premium materials like aluminum, carbon fiber, and magnesium alloys, resulting in a more durable, lightweight, and aesthetically pleasing design. This contributes to both manufacturing cost and perceived value.
* Advanced Cooling Systems: Powerful components generate heat, so expensive laptops incorporate sophisticated cooling systems (vapor chambers, multiple fans, advanced heat pipes) to maintain optimal performance and prevent throttling.
* Battery Life: While not always the primary driver of extreme cost, excellent battery life in a powerful machine adds to its premium status, allowing for extended use on the go.
* Design and Portability: Ultra-thin and lightweight designs, often achieved through advanced engineering and materials, can significantly increase the cost, especially for powerful machines.
* Brand Reputation and Innovation: Brands known for innovation, cutting-edge research, and premium customer support often command higher prices. You’re paying not just for the hardware, but for the engineering and ecosystem behind it.
* Specialized Features: Features like biometric security (fingerprint readers, facial recognition), advanced audio systems, thunderbolt ports, and specialized keyboards (e.g., mechanical keyboards on gaming laptops) also add to the overall price.

Top Brands and Their Expensive Offerings

Let’s explore some of the leading laptop brands and the types of expensive models they offer:

1. Acer

While Acer is known for value, its high-end offerings, particularly in gaming and creative work, pack serious power and features.
* Acer Predator Helios 18: A massive gaming laptop with top-tier Intel Core i9 HX processors and NVIDIA RTX 40 series GPUs, a large, high-refresh-rate display, and advanced cooling.
* Acer Predator Helios 16 AI: Features the latest Intel Core Ultra 9 processors with NPU for AI tasks, up to RTX 5090 (next-gen) graphics, and a stunning OLED display, pushing the boundaries of gaming performance.
* Acer Predator Triton 17 X: A slimmer, more portable gaming powerhouse with high-end specs, designed for gamers on the go who don’t want to compromise on performance.
* Acer Predator Helios Neo 16: A step up from the Nitro series, offering a strong balance of performance and features for serious gamers.
* Acer ConceptD 7 Ezel Pro: A mobile workstation for creative professionals, featuring a unique hinge for multiple display modes, powerful Intel Xeon or Core i7/i9 CPUs, and NVIDIA RTX professional graphics.
* Acer ConceptD 7 Ezel: Similar to the Pro version, but typically with slightly less powerful professional graphics, still offering excellent performance for designers and artists.
* Acer ConceptD 5 Pro: A powerful laptop for creative work, often with a more traditional clamshell design but featuring high-resolution displays and dedicated professional GPUs.
* Acer Swift X 16 (high-end configurations): While often mid-range, the higher configurations with powerful AMD Ryzen or Intel Core Ultra processors and dedicated NVIDIA RTX graphics can be quite expensive, offering a sleek design for creators.
* Acer Predator Triton Neo 16: A high-end gaming laptop that balances performance and portability, often featuring strong CPUs and GPUs for an immersive gaming experience.
* Acer Swift Go 14 (high-end configurations): The top-tier configurations, especially those with OLED screens and more powerful Intel Core Ultra processors, can fall into the expensive ultraportable category.

2. Apple MacBook

Apple’s MacBooks are renowned for their premium build quality, macOS ecosystem, and groundbreaking Apple Silicon chips.
* Apple MacBook Pro 16-inch (M3 Max): The flagship, offering unparalleled performance for video editing, 3D rendering, and software development, with up to 16-core CPU and 40-core GPU, massive unified memory, and a stunning Liquid Retina XDR display.
* Apple MacBook Pro 14-inch (M3 Max): A more portable version of the top-tier Pro, delivering immense power in a smaller form factor, ideal for professionals needing high performance on the go.
* Apple MacBook Pro 16-inch (M3 Pro): A slightly less powerful but still exceptionally capable option, balancing high-end performance with a more accessible price point than the Max chip.
* Apple MacBook Pro 14-inch (M3 Pro): The entry point to the Apple Silicon Pro lineup, offering significant performance upgrades over the standard M3 chip, perfect for demanding creative and development tasks.
* Apple MacBook Pro 16-inch (M2 Max): The previous generation’s top-tier chip, still incredibly powerful and often found at a slightly reduced price, offering excellent value.
* Apple MacBook Pro 14-inch (M2 Max): The M2 Max in the 14-inch chassis provides a compact workstation for intense workloads.
* Apple MacBook Pro 16-inch (M2 Pro): Offers robust performance for a wide range of professional applications, excellent battery life, and the large, immersive display.
* Apple MacBook Pro 14-inch (M2 Pro): A highly capable professional machine, delivering a balance of power and portability for creative work and development.
* Apple MacBook Air 15-inch (M3, high-storage/RAM): While generally mid-range, a fully specced 15-inch MacBook Air with 24GB RAM and 2TB SSD can easily enter the “expensive” category, offering a large display in a fanless design.
* Apple MacBook Air 13-inch (M3, high-storage/RAM): Similarly, maxed-out configurations of the 13-inch Air become quite premium, providing ultra-portability with robust M3 performance.

3. Asus

Asus excels in both gaming and professional content creation with its diverse and powerful laptop lines.
* Asus ROG Strix Scar 18: A behemoth gaming laptop with an 18-inch high-refresh-rate display, often equipped with the latest Intel Core i9 HX processors and NVIDIA RTX 4090 GPUs.
* Asus ROG Zephyrus G16 (2024/2025 high-end): A sleek and powerful gaming laptop, often featuring Intel Core Ultra processors with NPU, NVIDIA RTX 40 series GPUs, and a stunning OLED screen, blending performance with portability.
* Asus ROG Zephyrus G14 (2024/2025 high-end): A compact and highly capable gaming laptop, often sporting AMD Ryzen 9 processors and NVIDIA RTX 40 series graphics, ideal for gamers who travel.
* Asus ROG Flow X16: A versatile 2-in-1 gaming laptop with a powerful CPU/GPU combo and a high-refresh-rate touchscreen, offering tablet and laptop modes for flexibility.
* Asus ROG Flow Z13: A unique gaming tablet with a detachable keyboard, offering surprising gaming power in a highly portable form factor.
* Asus ProArt StudioBook 16 OLED: A professional workstation laptop with a vibrant 16-inch 4K OLED display, powerful Intel Core i9 or AMD Ryzen CPUs, and NVIDIA RTX professional graphics, often featuring the innovative Asus Dial.
* Asus Zenbook Pro 16X OLED: A premium, sleek laptop for creators, featuring a unique “Active Aerodynamic System Ultra” (AAS Ultra) mechanism that lifts the keyboard for better cooling, combined with powerful components and an OLED screen.
* Asus Zenbook Pro 14 Duo OLED: Features two OLED displays (a main screen and a secondary ScreenPad Plus), making it highly versatile for multitasking and creative work, powered by high-end Intel CPUs and NVIDIA GPUs.
* Asus ROG Strix Scar 17 X3D: Known for its AMD Ryzen 9 7945HX3D processor, which offers exceptional gaming performance due to its 3D V-Cache technology.
* Asus Zenbook S 16: A very thin and light 16-inch laptop with AMD Ryzen AI mobile processors, combining portability with excellent performance for productivity and light creative tasks.

4. Dell

Dell offers a wide range of premium laptops, from ultraportable XPS models to powerful Alienware gaming rigs and robust Precision workstations.
* Dell XPS 17: A large, powerful laptop with a stunning InfinityEdge display, ideal for creatives and professionals needing a big screen and discrete graphics (up to NVIDIA RTX).
* Dell XPS 16 (upcoming/latest): Expected to replace the XPS 15/17, combining powerful Intel Core Ultra processors and dedicated NVIDIA RTX graphics in a refined design, catering to performance users.
* Dell XPS 15: A highly popular choice for its balance of power, portability, and premium design, offering up to Intel Core i9 CPUs and NVIDIA RTX graphics.
* Dell XPS 13 Plus: A minimalist and powerful ultraportable with a seamless glass haptic trackpad and touch function row, featuring Intel Core P-series processors.
* Dell Alienware m18 R2: Dell’s largest and most powerful gaming laptop, featuring top-tier Intel Core i9 HX processors and NVIDIA RTX 4090 graphics, designed for uncompromising gaming.
* Dell Alienware m16 R2: A powerful 16-inch gaming laptop that offers a more compact design than its 18-inch sibling, still packing high-end components.
* Dell Alienware x16 R2: A premium, thin-and-light gaming laptop with cutting-edge components, featuring a sleek design and excellent cooling.
* Dell Precision 7780 Mobile Workstation: A no-compromise mobile workstation designed for the most demanding professional applications (CAD, 3D rendering, AI), configurable with Intel Core i9/Xeon CPUs and NVIDIA RTX Ada Generation professional GPUs.
* Dell Precision 7680 Mobile Workstation: A powerful 16-inch mobile workstation offering robust performance and reliability for engineers, designers, and data scientists.
* Dell Latitude 9440 2-in-1: A top-tier business 2-in-1 laptop with premium features, advanced security, and a sleek design, targeting executives and professionals.

5. Gaming Laptops (General High-End)

This category focuses on laptops explicitly designed for the highest-tier gaming experience, often crossing multiple brands.
* Razer Blade 18: Known for its premium, unibody aluminum design, high-refresh-rate QHD+ display, and cutting-edge Intel Core i9 HX and NVIDIA RTX 4090 components.
* MSI Titan 18 HX: MSI’s ultimate gaming flagship, pushing the boundaries with the most powerful components available, advanced cooling, and large, immersive displays.
* Alienware m18 R2 (as above): A top contender for pure gaming power, known for its massive screen and uncompromising performance.
* Asus ROG Strix Scar 18 (as above): A leading choice for esports and immersive gaming, combining a large screen with top-tier hardware.
* Lenovo Legion Pro 9i: Lenovo’s top-of-the-line gaming machine, often featuring a mini-LED display, integrated liquid cooling, and the latest Intel/NVIDIA components.
* Gigabyte AORUS 17X (high-end): A performance-focused gaming laptop with a strong cooling system and high-refresh-rate panel, aimed at competitive gamers.
* Acer Predator Helios 18 (as above): Another extreme performer in the gaming laptop space.
* XMG NEO 17/16 (with external liquid cooling option): Offers extreme performance, especially when paired with its optional external liquid cooling unit (Oasis), allowing for desktop-level power.
* Eluktronics MECH-17 GP2 (high-end): Known for offering highly customizable, powerful configurations with excellent thermal management.
* AORUS 16X / 17X (high-end configurations): Gigabyte’s gaming brand, offering powerful CPUs and GPUs, often with high refresh rate displays and strong build quality.

6. Gigabyte

Gigabyte focuses heavily on high-performance gaming (AORUS) and content creation (Aero) laptops.
* Gigabyte AORUS 17X: A flagship gaming laptop, often featuring the latest Intel Core i9 HX processors and NVIDIA RTX 4090 GPUs, with a high-refresh-rate display and robust cooling.
* Gigabyte AORUS 16X: A powerful 16-inch gaming laptop, balancing performance with a slightly more manageable size than the 17X, typically with high-end CPUs and RTX graphics.
* Gigabyte AORUS 15 (high-end configs): While there are mid-range AORUS 15 models, the highest configurations with RTX 4070/4080 GPUs and powerful CPUs become quite expensive.
* Gigabyte AORUS 17 (high-end configs): Similar to the AORUS 15, the top-tier 17-inch models offer substantial gaming power.
* Gigabyte Aero 16 OLED: A premium content creation laptop featuring a stunning 4K OLED display, powerful Intel Core i9 or AMD Ryzen CPUs, and NVIDIA RTX 40 series GPUs, designed for visual professionals.
* Gigabyte Aero 14 OLED: A more portable creator laptop with a beautiful OLED screen, offering a balance of performance and mobility for on-the-go creatives.
* Gigabyte Aero 17 (high-end configs): The 17-inch Aero models with top-tier components are designed for professionals who need a large, color-accurate display for intensive work.
* Gigabyte AORUS 15P (high-end configs): A slightly older but still powerful gaming series, with configurations that were at the high end during their release.
* Gigabyte AORUS 17G: Features a mechanical keyboard, catering to gamers who prefer tactile feedback, combined with high-end gaming hardware.
* Gigabyte AERO 15 OLED (high-end configs): Known for its vibrant OLED display and powerful components, it was a popular choice for creators and gamers.

7. HP

HP’s expensive offerings span consumer luxury (Spectre), business elite (EliteBook) and mobile workstations (ZBook).
* HP Spectre x360 16: A premium 2-in-1 convertible with a stunning OLED display, powerful Intel Core Ultra processors (often with discrete graphics), and advanced AI features, catering to users who value versatility and style.
* HP Spectre x360 14 (high-end configs): The smaller, highly portable 2-in-1, with top-tier configurations featuring Intel Core Ultra processors and exceptional battery life, offering a luxury experience.
* HP ZBook Fury 17 G10/G11: A desktop replacement mobile workstation, offering extreme performance with Intel Core i9/Xeon CPUs and NVIDIA RTX Ada Generation professional GPUs, designed for the most demanding technical tasks.
* HP ZBook Power G10/G11 (high-end configs): A more accessible but still very powerful mobile workstation, offering robust performance for design and engineering applications.
* HP ZBook Studio G10/G11: A sleek and powerful mobile workstation for creators, blending performance with a more refined design, often featuring powerful GPUs and high-resolution displays.
* HP EliteBook 1040 G11: HP’s top-tier business laptop, combining premium materials, robust security features, and powerful Intel Core Ultra processors for demanding enterprise environments.
* HP EliteBook x360 1040 G10/G11: A premium business 2-in-1 convertible with enterprise-grade security and collaboration features, ideal for flexible work scenarios.
* HP Omen Transcend 16/17 (high-end configs): HP’s thinner and lighter premium gaming line, offering powerful CPUs and NVIDIA RTX GPUs in a more portable design than the standard Omen series.
* HP Dragonfly G4 (high-end configs): An ultra-light premium business laptop known for its long battery life, connectivity options, and sleek design, aimed at mobile executives.
* HP ZBook Firefly 16 G10/G11 (high-end configs): A lightweight mobile workstation, offering professional-grade performance in a thin and portable form factor, ideal for CAD and light content creation on the go.

8. Lenovo

Lenovo’s high-end portfolio is led by its legendary ThinkPads, powerful Legion gaming laptops, and stylish Yoga series.
* Lenovo ThinkPad X1 Extreme Gen 6/7: A high-performance mobile workstation in the ThinkPad lineup, featuring powerful Intel Core i9 HX CPUs and NVIDIA RTX GPUs, ideal for professionals needing power and portability.
* Lenovo ThinkPad X1 Carbon Gen 12: The pinnacle of business ultraportables, known for its extreme lightness, durability, security features, and excellent keyboard, featuring the latest Intel Core Ultra processors.
* Lenovo ThinkPad X1 Yoga Gen 8/9: A premium 2-in-1 convertible business laptop, combining the ThinkPad’s durability and features with touchscreen and pen input for versatile usage.
* Lenovo Legion Pro 7i Gen 9: Lenovo’s top-tier gaming laptop, packed with the latest Intel Core i9 HX CPUs and NVIDIA RTX 4090 GPUs, featuring advanced cooling and a high-refresh-rate display.
* Lenovo Legion Pro 5i Gen 9 (high-end configs): While offering good value, the highest configurations of the Legion Pro 5i can be quite expensive, delivering excellent gaming performance.
* Lenovo Legion 9i: Lenovo’s ultimate gaming flagship, featuring integrated liquid cooling, a mini-LED display, and cutting-edge components for uncompromising performance.
* Lenovo Yoga Book 9i: A unique dual-OLED screen laptop, offering incredible versatility for multitasking and creative work, powered by Intel Core Ultra processors.
* Lenovo ThinkPad P1 Gen 6/7: A thin and light mobile workstation, offering powerful Intel Core i9/Xeon CPUs and NVIDIA RTX professional GPUs in a sleek form factor.
* Lenovo ThinkPad P16 Gen 2/3: A robust mobile workstation with a large display, designed for heavy-duty professional applications, offering top-tier components and extensive configurability.
* Lenovo Yoga Pro 9i (high-end configs): Lenovo’s premium consumer laptop for creators, featuring powerful Intel Core Ultra processors, NVIDIA RTX graphics, and a high-resolution mini-LED or OLED display.

9. Microsoft

Microsoft’s Surface line focuses on premium design, touch experiences, and deep integration with Windows.
* Microsoft Surface Laptop Studio 2: A highly versatile laptop for creators and professionals, with a unique hinged display, powerful Intel Core i7 H-series CPUs and dedicated NVIDIA RTX graphics.
* Microsoft Surface Laptop 6 (high-end configurations): The latest iteration of Microsoft’s traditional clamshell laptop, with premium build quality, excellent keyboards, and high-resolution PixelSense displays, with top configurations featuring powerful Intel Core Ultra processors.
* Microsoft Surface Pro 10 for Business (Intel Core Ultra 7/9 configurations): While primarily a tablet, the high-end configurations with powerful Intel Core Ultra processors and ample RAM can be considered expensive, serving as premium 2-in-1 laptops for professionals.
* Microsoft Surface Laptop Go 3 (high-end configurations): While primarily a tablet, the high-end configurations with powerful Intel Core Ultra processors and ample RAM can be considered expensive, serving as premium 2-in-1 laptops for professionals.
* Microsoft Surface Laptop Go 3 (high-end configurations): While generally more affordable, the highest configurations with larger storage and RAM push it into a more premium lightweight category.
* Microsoft Surface Pro 9 (high-end Intel i7 configurations): The previous generation’s top-tier Pro, still a very capable 2-in-1 with Intel Core i7 processors, offering excellent portability and touch functionality.
* Microsoft Surface Laptop 5 (high-end configurations): High-end configurations of the previous generation Surface Laptop still offer premium performance and design.
* Microsoft Surface Book 3 (high-end configurations): Though discontinued, top-spec Surface Book 3 models (with detachable screens and NVIDIA GTX GPUs) were once among the most expensive and powerful in the Surface lineup.
* Microsoft Surface Studio 2+ (All-in-One PC): While not a laptop, this powerful all-in-one is worth mentioning for its extreme price and creative focus, featuring a stunning adjustable display. Its laptop-like components make it a relevant comparison.
* Microsoft Surface Laptop Studio (original high-end configs): The first generation of the Laptop Studio, with its most powerful configurations, still holds a place as an expensive and innovative Microsoft device.
* Microsoft Surface Laptop 4 (high-end AMD Ryzen 7/Intel i7 configs): The top-tier configurations of the Surface Laptop 4 offered premium performance and design.

10. MSI

MSI is a dominant force in high-end gaming laptops and also offers powerful machines for content creation.
* MSI Titan GT77 HX: The absolute pinnacle of MSI’s gaming lineup, often featuring the latest Intel Core i9 HX CPUs and NVIDIA RTX 4090 GPUs, with a desktop-grade mechanical keyboard, advanced cooling, and a massive display.
* MSI Raider GE78 HX / GE77 HX: A high-performance gaming laptop with powerful components, dynamic RGB lighting, and excellent cooling, designed for maximum gaming performance.
* MSI Raider GE68 HX / GE67 HX: The 16-inch version of the Raider, offering similar top-tier performance in a slightly more compact form factor.
* MSI Stealth 18 AI Studio: A blend of gaming and creator laptop, featuring a powerful Intel Core Ultra 9 processor with NPU, NVIDIA RTX 40 series graphics, and a sleek, thin design.
* MSI Stealth 16 AI Studio: The 16-inch version of the Stealth AI Studio, offering portability without sacrificing significant performance.
* MSI Creator M16 (high-end configurations): While MSI has more expensive Creator models, the higher-end configurations of the M16 with stronger CPUs and GPUs can be quite pricey, aimed at budding creators.
* MSI Creator Z16 / Z17: Premium content creation laptops with sleek designs, QHD+ or 4K displays, and powerful Intel Core i9 or AMD Ryzen CPUs paired with NVIDIA RTX graphics.
* MSI Pulse 17 (high-end configs): While often positioned as a mid-to-high range gaming laptop, the top configurations of the Pulse 17 can enter the expensive territory with powerful GPUs and CPUs.
* MSI Vector GP78 HX / GP68 HX: A series offering a balance between performance and price, with the top configurations providing powerful gaming experiences.
* MSI Katana 17 (high-end configs): The highest-end configurations of the Katana series, while more budget-friendly in its core, can become expensive when maxed out with top-tier GPUs and storage.

Other Laptops and Refurbished Options

Beyond these major players, there are other niche brands offering high-end laptops, sometimes with unique features or bespoke designs. These can include boutique gaming PC builders or luxury brands that integrate computing into high-end fashion or accessories.
Refurbished Laptops: For those who desire high-end performance but at a more accessible price point, refurbished laptops are an excellent option.

Advantages of Refurbished High-End Laptops:

* Significant Cost Savings: You can get a high-end model for a fraction of its original price, often 20-70% cheaper than new.
* Access to Premium Hardware: Refurbished units allow you to afford features and specifications that might be out of budget for a brand-new equivalent.
* Eco-Friendly: Buying refurbished reduces e-waste and extends the lifecycle of electronic devices.
* Quality Assurance: Reputable refurbishers perform rigorous testing, repairs, and quality checks, often offering warranties (e.g., 3 months to 1 year), giving you peace of mind. Many business-grade laptops are refurbished after lease cycles, meaning they were built for durability.

Disadvantages of Refurbished High-End Laptops:

* Potentially Shorter Lifespan: While often in excellent condition, they have had prior usage, which might slightly reduce their overall remaining lifespan compared to a brand new unit.
* Limited Model Choices: You might not find the absolute latest models, as refurbished stock typically consists of devices 1-3 years old.
* Aesthetic Imperfections: Minor cosmetic wear (scratches, faded keys) can be present, though it usually doesn’t affect performance.
* Inconsistent Seller Quality: It’s crucial to purchase from reputable sellers who provide detailed information about their refurbishment process, testing, and warranty.

Factors Affecting Refurbished Laptop Pricing:

* Age and Generation: Newer generations of processors and components will command higher prices.
* Specifications: Higher RAM, larger/faster SSDs, and more powerful GPUs will increase the cost.
* Cosmetic Condition: Laptops with minimal to no cosmetic flaws will be priced higher.
* Warranty Offered: A longer and more comprehensive warranty typically indicates a higher quality refurbishment and might lead to a slightly higher price.
* Refurbisher’s Reputation: Trusted and certified refurbishers generally have slightly higher prices due to their stringent quality control.

Where to Purchase Expensive Laptops in Kenya

When looking to invest in an expensive laptop, especially in Kenya, it’s vital to choose a reliable source. For the most authorized selection and peace of mind, you can purchase from YES Gadgets Ke. They offer a wide range of premium and high-performance laptops, ensuring you get genuine products with proper warranty and support.
Visit their website today at https://yesgadgetske.com for a curated selection of the best laptops on the market, backed by exceptional customer service.
Investing in an expensive laptop is a decision that pays dividends in performance, reliability, and an unparalleled user experience. Whether you’re a demanding professional, a serious gamer, or a creative powerhouse, the right high-end machine can elevate your digital life to new heights.

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